A few months ago, news outlets like The Daily Mail reported that Christian Louboutin Beauty had cast its first-ever plus-size campaign star, French model Clémentine Desseaux. This turned out to be not quite true. In reality, Desseaux had posted a video of herself wearing the new Louboutin Beauty lipsticks and the video had gone viral. When Louboutin regrammed it, viewers took it to mean something official from the brand.
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Source Credits: Kathleen Hou in The Cut