TV channels flout rules under garb of media freedom

The Electronic Media Monitoring Centre (EMMC) of the Information and Broadcasting Ministry of India has reported 13,000 instances of violations of regulatory norms by television channels in 2013-14.

These violations came to light after Guntur-based Edara Gopi Chand, an activist with Media-Watch India, waged a three-year battle to expose the poor regulation of content on India’s TV channels. Using the RTI Act, Mr. Chand succeeded in getting the EMMC to disclose information on TV channels violating programming and advertising codes after the Central Information Commission issued an order in March. After the EMMC disclosure in May, many violations in 2014-15 have been exposed.

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Source Credits: Vidya Venkat in The Hindu

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