Research find more self promotion may backfire

Bragging to coworkers about a recent promotion or posting a photo of your brand new car on Facebook may not be the best way to share good news, according to a new study which found that self-promotion often backfires.

Researchers found that recipients of excessive self-promotion view self-promoters as less likeable and as braggarts.

The study from City University London, Carnegie Mellon University in the US and Bocconi University in Italy found that self-promoters overestimate how much their self-promotion elicits positive emotions and underestimate how much it elicits negative emotions.

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Source Credits: News Nation, PTI

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